Shakib's quarantine is spent most of the time surfing online. He is more active on various social media than ever before. There is no way without spending time on social media. Because most of his university activities are communicated through Facebook Messenger. From class join link to class assignment, presentation, everything is updated through Facebook personal group or messenger group.
Due to surfing on social media, he gets many offers on different websites. Sometimes a product discount or sometimes join a premium class for free, and sometimes a chance to sign up on premium web sites for a low amount of money, he always sees thousands of 'ads'.
Today is no exception. While surfing Facebook today, he came across an ad for a premium website called Skillshare. Where the ad is designed in a very attractive way which is very attractive to him to click. He found them on the 'ad' - if he signed up today, he'd get the first two months free. It was also written that he can delete his subscription at any time.
As the matter attracted him so much, he clicked seven five without thinking. After that Skillshare showed him a very nice video. Shakib felt the need to take the course mentioned there. But on the next page he had to sign up with his email bank account and mobile number so he got 2 months free subscription.
We all see these types of ads. When we click on this type of page, the page that comes first for signup is called landing page. Today we decided to talk about 'What is a Landing Page'.
What is a landing page?
In marketing terms, a landing page refers to a specific page on a website where a specific product or service is offered through advertising. Landing pages are created for marketing or advertising campaigns. After clicking on the ad, the visitor first starts browsing the website by landing on this page, it is called the landing page. That is, the page that is created to collect leads from visitors from Google, Bing, YouTube and Facebook or any other advertisement or the page where visitors are landed through 'ad' is called landing page. Many people know this landing page by different names like lead capture page, single property page, listing page and destination page.
This is the institutional definition. Those who are interested in more details or are still not able to get a good idea from the definition are requested to read the following section.
Landing pages are much like web pages. It is a part of the web site itself. However, there is a difference between a web page and a landing page. We discussed that later.
Landing pages are designed to target a specific topic. It has a variety of designs and purposes.
The main purpose of these landing pages is to increase conversion rates and increase website sales. Also as a bonus you will get 'lead/customer data' which later turns into targeted audience. The page that is created for the marketing of a particular product is called a landing page.
Conversion rate
For those who don't know anything about conversion rate, conversion rate is the number of buyers compared to the total number of visitors to a website. Suppose your website has 100 total visitors. Out of this 20 out of 100 have bought products from your website. Then your website conversion rate will be 20%.
Why Use Landing Pages?
Landing pages have various benefits where landing pages help to increase your website conversion rate and reduce CPA.
The main purpose of this landing page is promotional marketing of a particular product. This is most effective when you want to run a marketing campaign focused on a specific product of yours.
Suppose you want to give a discount on a specific product. Then you can create this landing page. In this case, the result that will stand is that, on the one hand, your sales of that particular product will increase, on the other hand, the visitors of your main web site will increase. When people buy one product, they are more likely to buy another product. As a result, landing pages provide a variety of benefits.
Landing pages increase conversion rates
Landing pages help increase the conversion rate of your website. Marketing of specific product offers can be done through this landing page. Many times it is seen that marketing the entire web site does not produce as effective results as marketing through this landing page. So all the marketers prefer this landing page for their specific marketing.
I was talking about increasing the conversion rate of the landing page. As a result, website sales can be increased through a specific page and website visitors can be increased. Later it is possible to attract customers to other products. Because when a customer comes to visit your website he will take away a good idea of what is on your website. As a result, he will later convert into your regular customer.
May collect information about audience
Collecting this information is the main reason landing pages are so popular with digital marketers. Which is called lead generation in English. The most effective way to generate these leads is to create a landing page. In this case, a complete understanding of the interests of different customers can be taken. A lot of audience information can be collected through this landing page. Everything from their interests to their click patterns can be collected. Which later helps in 'targeted marketing'. Today the world depends on data. The more data one has, the more one can improve. How this data changed the direction of world politics in 2016 is more or less known to everyone. This data can later be specified to customers. So landing page can be a perfect tool to understand the audience.
E-mail can grow subscriber list
This section is the most valuable result on the landing page, so if we go back to Shakib we can get a better idea of the topic. We saw at the beginning that when Saqib went to view content on the Skill Share web site, he had to sign up via email. As a result Skillshare got this email from Shakib forever. Through this email, the Skill Share Company converted Shakib into a specific customer. That is, after that, as many times as Shakib has to advertise their products, they will be able to reach Shakib for free only because Shakib's email account is in their database. Next time they run a campaign, they can reach out to Shakib with just one email without any marketing costs. And the most effective campaign nowadays is email marketing. Maximum number of customers can be reached through email marketing. In our article we have seen that more than 90% of people in the United States are active on email.
So today the value of a customer's e-mail is very high. It will grow much more in future. So as many emails as possible can be collected, it will be an asset for the future. And landing pages will help you grow your email list a lot. If you can design the landing page properly.
Various tests can be conducted through the landing page
Landing pages will help you a lot in understanding your website's audience. Besides that you will get a better idea about how your campaign is running. Through this landing page you can perform various tests of your website. For example, if you have added a product, done marketing, you can tell how effective your marketing campaign has been by looking at its conversion rate. How many people entered your main web site through this landing page? You can get into the brains of your audience easily by conducting more surveys like this one. Which will help you understand your audience even more.
Besides, if you want to make some changes in the design of your web site, you can create a landing page and take feedback from the audience. All these different manipulations can be done using a landing page.
It is easy to know how far you are going towards your goal
Suppose how many products on your website have become old this year, now you want to increase the sale of all those products through flash sale. Now by looking at the conversion rate of the landing page, you can tell how many products have been sold and how many more products need to be sold. You can easily find out this type of information and later take action based on this information, thereby studying your audience in a better way. This will give you a better idea of what to do next for your website. Landing pages have several other benefits. A digital marketer creates this type of landing page with a single objective.
Dear readers, I hope you like today's detailed discussion, our success is possible only when our information or writing is useful to you. Your honest advice is very important to us, if you have any questions or suggestions please email us.
No comments:
Post a Comment