What is Google Ads? How does Google Ads work?

Online marketing is much more effective than traditional offline marketing. With the amount of money we invest in offline marketing, it is possible to achieve more success online.

Google Ads has been ruling the online marketing world since its inception. By using it we can do proper marketing of our business. In today's article, I will know in detail about what Google Ads is, how it works and its benefits.

What is Google Ads?

Google is a company of Alphabet Corporation. It is the largest search engine giant in the world. Google has created an ecosystem under its parent company to generate an income for website builders or business owners. Google Ads is one of the channels in their ecosystem.

Basically Google Ads is an advertising agency. Website or business owners use this medium to advertise on the Internet. Google Ads works in conjunction with AdSense. That is, through the AdSense program, Google takes the booking of the ad shown through the Google Ads platform.

There is no better alternative to Google Ads for online marketing. Because 90% of the world's total internet users are in possession of Google. That is, there will be no user who does not use Google or any of its services on a daily basis. Basically, Google uses YouTube, Google Search and AdSense publishers' websites to display their ads.

There is no bigger audience to advertise online than this. Moreover, by giving an ad here, it easily reaches the targeted customers. Google Ads is Alphabet Company's largest source of revenue. Last year Google earned 224.47 billion US dollars in profit from their Google Ads program.

Basically, Google Ads is an advertisement service of Google. Google takes a certain amount of money from their customers and creates an opportunity to market the business or product on their platforms on the Internet. From submitting ads to processing, everything is done through the Google Ads program.

How does Google Ads work?

Google Ads is a PPC (Pay Per Click) advertising platform. Here the add is offered on the proposed price or bid system. That is, when you submit an ad, you have to determine the maximum amount you will spend per click on that ad. The higher your bid amount, the better position your ad will be shown.

Google Ads bid process works on CPC (Cost Per Click), CPM (Cost Per Mille), CPE (Click Per Engagement) system respectively. here-

CPC (Cost Per Click): How much money you will spend per click on your submitted ad is managed through the CPC option. That is, if you bid based on the number of clicks on each ad, you will only pay for the number of clicks you get. If the ad is not clicked then the money will not be deducted.

CPM (Cost Per Mille): If you want to pay more than every 1000 impressions then you have to use CPM option. Here if your ad gets 1000 impressions then the amount you bid will be deducted from your account.

CPE (Click Per Engagement): The purpose of our ads is to market our product or business and drive potential customers to the website. There will be promotion as well as sale of products or services. Using the CPE option will cost the visitor a certain amount of money after clicking on the ad.

After creating the ad, our first task is to set up the ad and then prepare the campaign. That is, after creating your ad, Google decides how it will be displayed on their platform. Although Google shows relevant ads depending on the content, it gives better results if they set some factors while preparing the ads.

So Google Ads offers a total of seven types of ad campaigns. They are briefly described below.

Search Ads: The type of ads that we see on the result page while doing a Google search are basically search ads.

Display Ads: Display ads are created using images. These types of ads are best suited for displaying on websites.

Video Ads: The 6 to 15 second ads that appear every time while watching videos on YouTube are Google Ads video ads.

Shopping Campaign: These types of ads are displayed on Google Shopping tab and normal Google search pages.

App Campaign: App ads take information from a specific app and display it on different websites.

Smart Campaign: In this campaign, Google itself determines which medium will suit your ad the most. That is, they analyze the ad to determine whether it will be more effective as a search ad or a display ad or a video ad.

Performance Max: All Google Ads campaign types can be accessed by a campaign through the Performance Max option.

What is the difference between Google Ads and Facebook Ads?

Below are the differences between Google Ads and Facebook Ads.

Audience Availability: Facebook and Google have countless visitors. It is very easy to generate potential customers from these huge visitors. This is why people choose Google and Facebook as ad networks. However, Facebook lags far behind in terms of visitors.

While Facebook has three billion visitors per month, Google has the same number of searches per minute. In terms of getting visitors or customers, Google Ads is far ahead of Facebook Ads.

Ad Formats: Both Facebook and Google companies offer different ad formats. But in terms of modernity and creativity, Facebook ads are far ahead. Because Facebook ads you can design as you like with images, videos, carousel etc. Facebook ads can attract more visitors due to beautiful and creative design.

On the other hand, Google's most popular ad format is search ads which are text-based. Although there are video and image ad facilities, it cannot be presented as creatively as Facebook.

Targeting Options: Google relies heavily on keywords to determine their target. This makes the process of reaching the advertisement to the potential customer very complicated and time-consuming. Facebook on the other hand manages ad campaigns by reviewing their visitor data. This makes it easier and faster to reach the ads directly to the potential customers.

What are the benefits of Google Ads?

What benefits we can get by using Google Ads are described below.

It is possible to ensure ROI (Maximize Return on Investment) by using Google Ads.

By using Google Ads our product or service can reach the right people.

Online advertising can be advertised to many potential customers simultaneously.

Since Google has countless visitors, using its ads service gives more ad reach.

SEO can increase visitors faster.

Positive awareness and acceptance of the product or service can be increased.

Can maintain own ad campaign.

The business environment can be improved by always being connected with the customer.

Get ahead of competitors.

Google Ads is an ideal place for online marketing. If you have a good idea about this Google service, you can easily get more visitors and sales at a lower cost.